Housebuilder Cameron Homes has forward sold 66 family homes at its £40m Hawksley Rise development in Redhill, Nottinghamshire, to EMH Group.
The £15m acquisition will allow the build programme to be accelerated ahead of the public sales launch in February 2027.
The deal marks the first time the Staffordshire-headquartered housebuilder has worked with Coalville-based housing association, which manages around 20,000 properties across Leicestershire, Nottinghamshire and Derbyshire.
The homes – 28 two-bedroom houses, 32 three-bedroom plots and six four-bedroom designs – will be Designated for social rent and shared ownership.
Elliott Lawley, senior land manager for Tara Group and Cameron Homes, said: “Deals like this are exactly what the government is seeking, in order to deliver the 90,000 affordable homes required across the UK each year. We purchased this site with detailed planning in place, and alongside making an immediate start to the construction programme, we sought an RP partner through a competitive tender process.
“We are very pleased to be working with emh Group to help meet the local demand for single family homes for social rent and shared ownership. The scale of this deal will enable us to increase the intensity of our construction programme, with the two-year build providing a boost to the economy across north-east Nottinghamshire.”
Cameron Homes acquired the 6.95ha (17.2-acre) site earlier this year, which was awarded full planning consent by Gedling Borough Council for a total of 144 houses. It is the firm’s largest single land acquisition since its inception in 1994.
Chris Jones, executive director of housing and development at EMH Group, said: “We are thrilled to announce this strategic acquisition, which will see 66 wonderful new family houses made available to local people who need them most.
“We’ve selected the Hawksley Rise development because it’s so well located for community facilities, schooling and transport, while also having the benefit of a children’s play area on site. We are delighted to be working in partnership with Cameron Homes to deliver high-quality homes that residents can be proud of and look forward to welcoming the first residents early next year.”
The Hawksley Rise homes will be built in red brick, traditionally styled to complement the local vernacular, with each house fitted with electric vehicle chargers and solar PV panels. Cameron Homes will also deliver ecological enhancements, including an attenuation pond at the lowest point of the site, and bird and bat boxes on retained trees.
The Hawksley Rise name refers to Thomas Hawksley, the 19th-century civil engineer born in Arnold who worked for the Nottingham Gas Light and Coke Company and Nottingham Waterworks Company. In 1831, he completed the Trent Bridge waterworks, which delivered Britain’s first high-pressure ‘constant supply’, preventing contamination of clean water mains.
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