Prima Group has significantly outperformed its rent arrears target, achieving an arrears level of just 2.55% – well below its official board target of 3.4% – thanks to Mobysoft’s RentSense platform.
The AI-powered solution has transformed Prima’s approach to arrears management, driving efficiencies, reducing caseloads, and enabling more proactive tenant support.
Prima Group, which owns and manages over 2,700 properties across Liverpool, Sefton, and The Wirral, initially adopted RentSense to improve income collection accuracy and reduce inefficiencies. According to Lisa Gaskell, Income Manager at Prima Housing Group, the impact has been profound.
She said: “RentSense has been a game-changer in terms of efficiency and effectiveness.
“For our team of four income officers, we save the equivalent of a full-time staff member’s workload each week.
“The system ensures we prioritise cases based on accurate data, allowing us to intervene earlier and support tenants more effectively.”
With the ongoing cost-of-living crisis making it harder for tenants to manage rent payments, Prima has relied on RentSense to streamline arrears management and ensure timely support for those struggling.
The platform’s Assisted Automation functionality has also helped Prima execute targeted campaigns, such as guiding tenants through Universal Credit updates during annual rent increases – saving administrative time and preventing unnecessary missed claims.
Another key benefit has been RentSense’s ability to support tenants transitioning from Housing Benefit to Universal Credit.
The platform flags accounts immediately when Housing Benefit drops off, allowing the team to intervene before arrears accumulate. This early intervention has been critical in sustaining tenancies and preventing financial exclusion.
Lisa added: “Our officers now have more time to take a holistic approach to tenancy sustainment.
“We’re not just chasing arrears – we’re helping tenants access financial aid, apply for grants, and find solutions to their financial challenges.”
Prima’s results speak for themselves. The organisation has not only exceeded its arrears target but has also seen improvements in staff morale, workload management, and operational efficiency.
RentSense’s data-driven approach has empowered Prima’s income team with clear, actionable insights, ensuring that no cases slip through the cracks.
As Prima Group sets its sights on maintaining arrears below 3% in the coming year, RentSense remains a cornerstone of its strategy, providing the intelligence and automation needed to navigate an increasingly challenging financial landscape.
Housing Digital Stakeholder Mobysoft is one of the fastest growing software as a service-providers in the UK. Its RentSense product helps landlords sustain more tenancies, deliver efficiencies, and protect revenues.
For more information on how RentSense is helping social housing providers like Prima Housing Group, visit their site here.
Image credit: godshutter/Shutterstock
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