Seddon has begun construction work on a new development of 63 homes for private rent in Stoke-on-Trent, after being appointed by Sigma Capital Group.
The £7.8m scheme will be marketed to families, and all properties will be brought to market under Sigma’s private-rental brand, Simple Life – which currently has over 2,200 build-to-rent homes across the country.
Located off Newport Lane in Burslem, Stoke-on-Trent, Stanley Park will see the transformation of derelict brownfield land into a community of two- and three-bed family properties.
The 63 mews-style houses – available solely for private rent – will feature shared drives, public open space, and landscaping.
Once home to the former Wood and Sons and Stanley Potteries, the site has been fully remediated, and now a 79-week construction programme is underway, headed by Seddon.
Work on the new homes began in April 2020, but due to recent circumstances, representatives from both partners were only able to get together for a socially distanced sod-cutting ceremony on 8 September.
Rob Moore, Business Unit director at Seddon, said: “We always aim to build the kind of homes people aspire to live in, where they can create a life for themselves – it’s great to help Simple Life bring Stanley Park to life.
“Once completed, this will be a new neighbourhood with excellent community facilities nearby – a place where families can thrive.
“We can’t wait to see the first tenants move into their brand new homes.”
Jason Berry, managing director at Sigma Capital Group, said: “We’re really excited to be working with Seddon to launch our Simple Life homes in a new area for us.
“This is a landmark site, marking our first-time partnership with Seddon. We’re really looking forward to seeing this collaboration go from strength to strength, delivering high quality rental homes across the North West & Midlands.”
The final phase of Stanley Park will be built by Seddon for Stoke-on-Trent City Council, in line with its affordable housing planning policy.
Plans for this phase, which will create a further 36 affordable homes, are currently being finalised.
Main image: Seddon employees begin construction work at the Stanley Park development on Newport Lane, Burslem, Stoke-on-Trent
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