Places for People (PfP) is launching its own strategic land division to underpin plans for long-term growth and realise the delivery of over 5,000 new homes a year by 2028.
The new division is said to build on the recent success of PfP’s Developments & Regeneration business under its new senior leadership team. The organisation says the strategic land division will help secure a “long-term pipeline to drive investment and business”.
David Ashworth, PfP’s strategic land director, said: “Our strategic land team will help fulfil the group’s ambitious long-term investment and growth plans by providing a consistent supply of high-quality sustainable homes, and vibrant new communities at even greater scale.
“Being able to proactively plan for the future means we can navigate the housing market more effectively to balance supply and demand, as well as ensuring our developments meet the needs of our customers now, and in the future, and are well adapted to the changing needs of our customers and wider society.”
Adrian Bohr, chief executive for Regeneration & Communities at PfP, added: “The new strategic land division will secure future growth for the group and allow a more strategic approach to the delivery of homes across the UK, in partnership with other key stakeholders, including land owners, Homes England, Homes Scotland and the UK government.
“We will build on our strong reputation for the planning and delivery of large scale, placemaking-led, mixed-use schemes, such as East Wick and Sweetwater to further deliver new communities and secure our position as trusted partner of choice for major legacy landowners such as the Duchy Estate, with whom Places for People has helped deliver Poundbury in Dorset and Tornagrain in Inverness.”
PfP’s new strategic land team will be led by Ashworth, who joined the company last year from Countryside bringing a wealth of experience in planning and development. To support him, four regional strategic teams are in place across the country.
Ashworth added: “The addition of a strategic land division with UK wide coverage, will allow us to collaborate more effectively with local authority stakeholders and landowners, offering a more far-sited view into how we can best serve the needs of local communities, and optimise long-term land use to deliver environmental, sustainable and biodiversity outcomes to create healthy communities. Additionally, it enables us to better integrate the diverse service offerings within our group such as Places Leisure and Touchstone property management.”
Main image: David Ashworth, strategic land director, Places for People
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