The New Homes Quality Board (NHQB) has appointed Natasha Greenwood as director of shared ownership to drive adoption of the Shared Ownership Code.
The Shared Ownership Code is a code of practice for registered shared ownership housing providers. It aims to drive best practice and consumer protection for shared owners in the marketing, purchasing, and management of homes.
As director of shared ownership, Greenwood will be the main point of liaison between NHQB and the wider affordable housing sector, leading the strategy to support registered providers in adopting and meeting the requirements of the code.
Greenwood brings over 30 years’ experience within the housing sector, having worked for three of the largest G15 organisations, including more than 11 years at Sovereign Network Group as head of home ownership, and most recently as director of customer experience at Southern Housing.
Her appointment follows the creation of the Shared Ownership Board in December 2025, which includes leading figures from housing, consumer bodies, and finance to oversee the code’s governance and strategic direction.
Greenwood said: “I am delighted to be joining NHQB at such an important time for shared ownership. Shared owners deserve clarity, fairness, and confidence throughout their journey, and I am passionate about improving the experience for customers both when they buy their home and as they live in it.
“I am looking forward to working closely with providers and industry partners to support the adoption of the code, raise standards across the sector, and help ensure shared ownership customers receive the consistent, high-quality experience they should expect.”
Emma Toms, NHQB’s chief executive, said: “Appointing Natasha as our director of shared ownership is an important major step in strengthening NHQB’s work to improve confidence and trust for shared ownership customers. Her strong understanding of the sector will help guide our approach and support our wider work on raising standards.
“Natasha’s role will focus on improving the experience of shared owners by working closely with providers and industry partners. She will support the adoption of the Code and help ensure its requirements are met, so shared owners can expect clearer information, fairer treatment, and a more consistent experience when buying and living in their homes.”
Image credit: fizkes/Shutterstock
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